How to give a true apology

  • Don’t use ‘but’ (“I’m sorry but ……)” using but invalidates the apology.
  • Don’t use ‘if’ (“I’m sorry if …..”) suggests that a hurt may not have happened.
  • Don’t use (“I’m sorry for what happened)”, it evades responsibility.
  • Don’t give too many justifications and explanations. It gets overwhelming.
  • Really listen to the person who has been hurt. Try to understand their view. 
  • Make a sincere statement of responsibility and empathy.
  • Make up for any wrongs done with a ‘do-over’ or another form of action.
  • Ensure that it doesn’t happen again.

Leave a Reply

Disclaimer: This blog post contains an affiliate link, meaning, at no additional cost to you, I will earn a commission, if you click through and make a purchase.